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Retail displays2/24/2023 ![]() ![]() The main purposes of in-store displays include previewing new merchandise, showcasing an outfit or set of clothing in its complete form, advertising a sale, or demonstrating a product’s use. This includes the shelves in front of the checkout counter, the pods of mannequins placed across the floor, and any other gathering of items or signs meant to try customer attention. Retail store displays actually make up all of the in-store collections of items configured throughout a location. ![]() So, how do you master the art of business feng shui and create retail store displays that will not only look good, but appeal to the purchasing impulse of customers? We’ve got some tried and true tips for you, but first, we want to explain a little more about why you should even care, let alone invest your time and effort into creating retail store displays. ![]() While you may not have had intentions of buying that item, or any item at all for that matter, an effective retail store display can stand in as your stationary salesperson converting mere lookers into customers. Most shoppers can relate to the electric allure of an interesting store display, inviting them to touch, try on, and explore the newest and most exciting products. Retail store displays have become such an iconic fixture in the shopping world that they’ve even inspired the creation of the term: window shopping. ![]()
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